Geotargeting helps businesses to display ads based on user's location or search intent, ensuring higher relevance and better conversions. Moreover, working with a Google Ads agency in Los Angeles can refine your strategy, ensuring your ads appear where they matter most. In this blog, we will explore the top geotargeting tactics for Google Ads.

What is Geotargeting in Google Ads?

Geotargeting, or location targeting, is an option where companies can present ads to users according to their geographical location. Google has 78.83% of the world's desktop search market share as of January 2025. Hence, optimizing ad campaigns with accurate location targeting can dramatically enhance visibility and conversions.

Advantages of Geotargeting

Cost-Effectiveness: Prevent wastage of ad budget on people beyond your service area.
Better Conversion Rates: Geotargeting local users raises the chances of engagement and conversions.
Improved Personalization: Location-based messaging makes your ads more relevant and interesting.

Geotargeting Strategies for Google Ads

1. Target by Country, Region, City, or ZIP Code

Google Ads enables you to set your targeting at various levels, ranging from broad to veryspecific geographic areas.

Country-Level Targeting: Ideal for businesses catering to multiple regions within a country or globally.
Region or State Targeting: Suitable for multi-location businesses or state-wide services.
City or ZIP Code Targeting: Good for local business that need to target customers within certain neighborhoods.
Radius Targeting (Proximity Targeting): This allows you to enter a radius from a certain place (e.g., "within 10 miles of my store").

2. Employ Location-Based Bid Adjustments

Modify bids according to the location performance—increase bids on high-performing areas and decrease or exclude underperforming areas. For instance, if suburban users are converting lower than downtown users, increasing your bids in downtown will provide better visibility and performance.

Additionally, using the top PPC consulting services can help businesses implement the bids effectively.

3. Exclude Irrelevant Location

Geotargeting is not merely choosing the appropriate locations—it is also about excluding locations where your ads will not work.

If you are a local business, you may need to exclude other cities or states where you do not provide services
For online stores, excluding sites where shipping is costly or not an option can minimize wasted ad spend.

4. Use Localized Ad Copy and Landing Pages

Ensure your ads look like they're coming from the location you are targeting.

Have location names appear in ad headlines and descriptions (e.g., "Best Pizza in Chicago").
Create location-based landing pages to correspond with the content of the ad.
Use call extensions to show a local phone number, building trust and engagement.

For instance, a San Francisco and Google Ads agency Los Angeles must have different ad campaigns and landing pages for each city.

5. Use Geofencing for Real-Time Engagement

Geofencing is a sophisticated geotargeting strategy that enables you to target users in real time depending on their exact location.

Retail shops can display special deals when users are close to their physical location.
Restaurants can offer happy hour specials to users within walking distance.
Service businesses can target individuals at event locations such as trade fairs or conventions.

6. Target Users Based on Location Intent

Google Ads enable businesses to target users based on their location and where they are searching for. This means both local customers as well as prospective visitors are targeted.

Important Location Targeting Options

Residents in your area: Ideal for local businesses.
People looking for your area: Best for travel and real estate businesses.
A combined approach of both for maximum reach.

7. Competitor Location Targeting in Google Ads

Targeting people around competitor locations is an innovative strategy to reach out to potential customers who are already in the market for similar products or services. It is particularly effective in retail, hospitality, and car sales businesses.

Example: A high-end car showroom can target users going to a competitor showroom with ads offering better pricing, exclusive test drives, or trade-in offers.

8. Optimize for Mobile Users

Local mobile searches are valuable. Optimize Google Ads for mobile use through the application of click-to-call extensions, quick-load landing pages, and targeting heavy mobile traffic zones.

9. Track and Adjust Performance

Regularly review Google Ads Location Reports, optimize bids for high-performing areas, track impression share, and experiment with various geotargeting approaches for improved performance.

Conclusion

In short, geotargeting in Google Ads assists companies in reaching the target audience according to their location and intent to search. Improvement can be done through tactics like bid adjustments, competitor targeting, and geofencing. Besides, using the services of a Google Ads agency Los Angeles can make it more convenient.

Want expert assistance with geotargeting? Get in touch with us today to maximize your Google Ads strategy for improved performance!